Hi! My name is Sarah Jo.

I’m the founder of Sparkworth.

Hi! My name is Sarah Jo.

I’m the founder of Sparkworth.

A few years ago, I made a new friend, Diana Kander. This amazing woman/speaker/author/entrepreneur/wife/mom didn’t hire me to work for her, instead, she invited me to come alongside her as she changed the world.

Every bit of work I did with her and for her felt inspired, important, and essential. I built her a website, helped her with content, and my husband Cole jumped in as her personal assistant. And as our friendship grew, we soon realized it wasn’t just Diana that held this earth-shaking, get-stuff-done, change-the-world attitude; it was an entire group of people.

Cole and I like to call these people friends, but to the world, they are known as professional speakers, authors, consultants, and coaches. People with thoughts and ideas they intrinsically knew needed to be shared with the world. These friends saw the work we were doing for Diana and quickly asked, “Can you help me too?”. It felt like we were onto something. We were marketing consultants wanting to do inspired work, and this inspired group of people seemed to be in need of expertise. It seemed like a match made in heaven.

Testing Our Assumptions

In true Diana Kander form, and as inspired by her book, All In Startup, we decided to test our hypothesis. The hypothesis being, “If Professional Speakers and Authors have specialized needs, then they need specialized services.”

We started making phone calls. A lot of phone calls. We talked to speakers and authors from all over the world asking this simple question, “What keeps you up at night?”. As it turns out, knowing how their business was performing was the most common answer. Understanding how their website was performing was second, and third was “Oh my goodness, I hate writing blogs!”

Our hypothesis was spot on. The professional speaking and consultant industry is in need and underserved.

 

A few years ago, I made a new friend, Diana Kander. This amazing woman/speaker/author/entrepreneur/wife/mom didn’t hire me to work for her, instead, she invited me to come alongside her as she changed the world.

Every bit of work I did with her and for her felt inspired, important, and essential. I built her a website, helped her with content, and my husband Cole jumped in as her personal assistant. And as our friendship grew, we soon realized it wasn’t just Diana that held this earth-shaking, get-stuff-done, change-the-world attitude; it was an entire group of people.

Cole and I like to call these people friends, but to the world, they are known as professional speakers, authors, consultants, and coaches. People with thoughts and ideas they intrinsically knew needed to be shared with the world. These friends saw the work we were doing for Diana and quickly asked, “Can you help me too?”. It felt like we were onto something. We were marketing consultants wanting to do inspired work, and this inspired group of people seemed to be in need of expertise. It seemed like a match made in heaven.

Testing Our Assumptions

In true Diana Kander form, and as inspired by her book, All In Startup, we decided to test our hypothesis. The hypothesis being, “If Professional Speakers and Authors have specialized needs, then they need specialized services.”

We started making phone calls. A lot of phone calls. We talked to speakers and authors from all over the world asking this simple question, “What keeps you up at night?”. As it turns out, knowing how their business was performing was the most common answer. Understanding how their website was performing was second, and third was “Oh my goodness, I hate writing blogs!”

Our hypothesis was spot on. The professional speaking and consultant industry is in need and underserved.

 

The Solution

So yes, we do content, marketing, and consulting for and with authors, professional speakers, consultants. But more than anything, we do relationships. Sparkworth was created by friends and will only continue to grow if trust and friendship are at the core of everything we do.

The best outcomes come from an environment where everyone brings out the best in each other. The power of friendship in business is that we all see the best in each other and bring that to light. There’s a Japanese proverb, “When the character of a man is not clear to you, look at his friends.”

So you’ll never catch us trying to upsell or coerce; that’s not what friends would do. If you’re looking for a new friend, give us a call. We’d love to chat and hear what you’re up to. Email Sarah@Sparkworth.com or set up a quick phone call below.

The Solution

So yes, we do content, marketing, and consulting for and with authors, professional speakers, consultants. But more than anything, we do relationships. Sparkworth was created by friends and will only continue to grow if trust and friendship are at the core of everything we do.

The best outcomes come from an environment where everyone brings out the best in each other. The power of friendship in business is that we all see the best in each other and bring that to light. There’s a Japanese proverb, “When the character of a man is not clear to you, look at his friends.”

So you’ll never catch us trying to upsell or coerce; that’s not what friends would do. If you’re looking for a new friend, give us a call. We’d love to chat and hear what you’re up to. Email Sarah@Sparkworth.com or set up a quick phone call.

Can’t wait to chat!